The LL0B0 brand kit
Everything made for LL0B0 lives on this one page: logos, moving logos, reels, pictures, colours and fonts. Tap any still picture to see it big, then press the button under it to save the file you need.
I want to post on InstagramPick a ready-made picture or reel, save it to your phone, then post it in the Instagram app and add your music there.I want to post on SubstackA square picture for a note, a wide picture for an article, and the logo, wordmark and banner your Substack settings ask for.I need a logo for something (a printer, a T-shirt, a document)Every logo in three colours, small and big, plus a drawing file (SVG) that printers like because it stays sharp at any size.I want to make a slogan pictureWolf notes is your own little tool: type a line, pick a background, press Save picture. Done.
Ready to post
Good ones to start with. Every one is ready for Instagram as it is.
Out now
The Spread the Rage reel
Lice over Spread the Rage
On the law firm
Law IS politics
LL0B0 flickering in
Wolf notes: make your own slogan pictures
- Open ll0b0.com/wolfnotes. It is private, only you have the address.
- Type your line in the box.
- Pick a background: the Wolf head, Get the Rage, Spread the Rage or the pack.
- Pick a shape. Square for most things, Tall for Stories and Reels, Wide for the top of an article. Pick Poster or Book lettering.
- Press Save picture. On iPhone or iPad, choose Save Image when it asks. It is now in your Photos, ready to post.
Press Return to start a new line yourself. Short lines hit harder. Bahoooo.
How to save things
iPhone or iPad
- Tap the picture you want. It opens big.
- Press the button for the size you need, for example Instagram post, or Tall, for Stories and Reels.
- The button turns red and says Ready. Tap it again.
- Choose Save Image (or Save Video). It is now in your Photos, ready to post.
Computer
- Click the picture, then click the button for the file you need.
- It saves to your Downloads folder. If it opens in the browser instead, right-click it and choose Save Image As.
Which file do I use?
| Instagram post | Any button marked Instagram post. It is the tall rectangle Instagram likes best. A Square works too. |
|---|---|
| Instagram Story or Reel | The button marked Tall, for Stories and Reels. The reels and moving logos are silent, so add your music in the app. |
| Facebook post | A Square or Full size picture. Facebook is not fussy. |
| X (Twitter) post | A Square or Full size picture. For a moving one, use the Video button, not the GIF. |
| Substack note | A Square picture, or a Square moving logo. Short and sharp. |
| Substack article picture | A Full size picture from Sprayed on things or Already made for you. They sit best at the top of an article. |
| Substack settings (logo, wordmark, cover, email banner) | Go to Profile pictures and headers. Each file is named for the slot Substack asks for, so match the names and you cannot go wrong. |
| Profile pictures everywhere | The Wolf head, LL0B0 or Bahoooo squares in Profile pictures and headers. One picture, every platform, so people know it is you. |
| A printer, a T-shirt or a mug | Send them the SVG from Logos. An SVG is a drawing file, not a photo, so it stays sharp at any size, from a badge to a banner. If they ask for a PNG instead, send the Big one. The wolf head is a picture, not a drawing, so for the wolf send the Big file. |
| An email | The GIF from Animated logos. A GIF is a little moving picture that plays inside emails without anyone pressing play. Keep it small, which this one is. |
| A Word document | The Big logo for light backgrounds from Logos. It has a see-through background, so it sits cleanly on the page. |
01 Logos
Your lettering and your wolf, each in three colours, mostly in a small and a big size, plus a drawing file for printers where the shape allows. Start here for anything that needs a logo.
Download this whole section (zip)ZIP · 16.9 MB
LL0B0 in your own hand
Your name traced from your own ink, not a font. Use it as a signature, under a note, or anywhere you want it to feel personal.
For dark backgrounds
For light backgrounds
Red
Red zeros, for dark backgrounds
Red zeros, for light backgrounds
Ready to post
LL0B0 poster letters
The big bold letters from the top of your website. Use it when the name needs to shout: covers, headers, T-shirts.
For dark backgrounds
For light backgrounds
Red
Red zeros, for dark backgrounds
Red zeros, for light backgrounds
Ready to post
Spread the Rage
Your rallying cry in your own handwriting. Use it on anything that asks people to pass the word on.
For dark backgrounds
For light backgrounds
Red
Ready to post
Wolf head
The spray-painted wolf from your website. Use it as a profile picture, a stamp, or wherever the Wolf needs to be seen and not named.
For dark backgrounds
For light backgrounds
Ready to post
Ascent of the Louse title
The book title as a logo, with the louse in red where you want it. Use it on anything about the book that is not the cover itself.
For dark backgrounds
For light backgrounds
Red
Red louse, for dark backgrounds
Red louse, for light backgrounds
Ready to post
Get the Rage
Your handwriting, matching the book page on your website. Use it whenever you are pointing people to the book.
For dark backgrounds
For light backgrounds
Red
Ready to post
Feel the Rage
Your handwriting, matching the Wolf page on your website. Use it when you are introducing who the Wolf is.
For dark backgrounds
For light backgrounds
Red
Ready to post
Follow the Wolf
Your handwriting on one line. Use it next to your Substack link or at the end of a post.
For dark backgrounds
For light backgrounds
Red
Ready to post
Follow the Wolf, on two lines
The same words stacked on two lines, for narrow spaces such as a profile picture or a square card.
For dark backgrounds
For light backgrounds
Red
Ready to post
Bahoooo wolf
Your own howling wolf. Use it for the lighter moments, a sign-off, a note, a T-shirt for the pack.
For dark backgrounds
For light backgrounds
Ready to post
Lockups
The wolf, LL0B0 and Spread the Rage put together as one mark. Use it when you only have room for one thing and want it all said.
LL0B0 with Spread the Rage · For dark backgroundsPNG · 265 KBLL0B0 with Spread the Rage · For light backgroundsPNG · 241 KBWolf LL0B0 Spread the Rage · Ready to postJPG · 129 KBWolf and LL0B0 side by side · For dark backgroundsPNG · 1.1 MBWolf and LL0B0 side by side · For light backgroundsPNG · 901 KBWolf over LL0B0 · For dark backgroundsPNG · 899 KBWolf over LL0B0 · For light backgroundsPNG · 771 KB
02 Animated logos
Short silent loops of the logos coming to life: flickering, crawling with lice, sprayed on with drips. Each comes as a Square video, most as a Tall one too, plus a GIF for emails.
Lice over Spread the Rage
Engraved lice crawling over your rallying cry. Use it when the point is the pests, not the picture.
LL0B0 flicker
Your name flickering in through glitches, like a signal finding its way. A good opener for a reel or a Substack note.
Lice over LL0B0
The lice crawling over your name. A dark little joke for a note or a story.
Spread the Rage, sprayed on
Your rallying cry being spray-painted on, drips and all. Use it when you want the words to arrive with attitude.
Rage flick-through
Feel the Rage, Get the Rage, Spread the Rage flicking past over your own pictures. A quick tour of the site in a few seconds.
Lice over Ascent of the Louse
The lice crawling over the book title. Made for posts about the book.
Wolf emerges
The Wolf coming out of the dark with LL0B0 under it. The most cinematic of the loops. Good for a first post or a big announcement.
03 Social reels
Thirty-second flickering videos for Instagram Reels, Stories and TikTok. Silent, so you add the music in the app.
Ascent of the Louse launch reel
Thirty seconds of flicker ending on Out now on Kindle. Post it on launch day and again whenever the book needs a push. Silent, add your music.
Recovering lawyer reel
The Wolf is a recovering £awyer. The one that explains who you are in thirty seconds, without telling anyone who you are. Silent, add your music.
Spread the Rage reel
Your rallying cry with your £aw words flickering behind it. Use it to bring new readers into the pack. Silent, add your music.
04 Spread the Rage, sprayed on things
Your rallying cry sprayed across the tower, the boardroom table, the case file and the redacted page. Each as an Instagram post, a Square and Full size.
Download this whole section (zip)ZIP · 8.2 MB
Across the redacted file
On the boardroom table
On the case file
Wolf and Spread the Rage on the law firm
05 Ascent of the Louse
The front cover and the Out now on Kindle cards, with the price and the free chapters, ready to post in every shape.
Download this whole section (zip)ZIP · 3.0 MB
Out now: Instagram post
Out now on Kindle, £4.01, three chapters free at ll0b0.com.
Out now: Tall, for Stories and Reels
Out now on Kindle, £4.01, three chapters free at ll0b0.com.
06 Taglines
Twelve of your own lines as picture cards, Square and Tall. A text file says where each line came from, so you can quote yourself with confidence.
Download this whole section (zip)ZIP · 5.2 MB
SPREAD THE RAGE
Where it came from: Your own lettering and rallying cry, from the original Dog Star Rages (2011).
FEEL THE RAGE. GET THE RAGE. SPREAD THE RAGE.
Where it came from: The three pages of ll0b0.com, as you named them (September 2026).
FOLLOW THE WOLF
Where it came from: Your heading for the Spread the Rage page (your notes, 23 September 2026).
The strength of the pack is the Wolf.
Where it came from: Your Kipling line on ll0b0.com (it has a twin, number 5).
The strength of the Wolf is the pack.
Where it came from: Your Kipling line on ll0b0.com.
Entre chien et loup.
Where it came from: Your idea for the site (6 September 2026): the hour between dog and wolf.
The Wolf is a recovering £awyer.
Where it came from: Your Substack bio, with your own £ spelling.
Big Law is killing democracy. It will sell the bones to the highest bidder.
Where it came from: Your Substack bio.
Law IS politics
Where it came from: Your email of 30 October 2026, one of the short notes you want to post.
The law belongs to you Joe and the Louse is stealing it
Where it came from: Your email of 30 October 2026.
Nobody tells you about the Dog.
Where it came from: Your letter that goes out with the Nibble (30 October 2026).
Howl at the moon.
Where it came from: One of your lines for the site (6 September 2026).
07 Profile pictures and headers
Profile pictures, plus the exact shapes Substack, X, Facebook, LinkedIn and YouTube ask for. Each file is named for its slot.
Download this whole section (zip)ZIP · 1.7 MB
Profile picture · Bahoooo · 1080
A profile picture. Square, and everything important sits in the middle, so round crops never cut it.
Profile picture · LL0B0 · 1080
A profile picture. Square, and everything important sits in the middle, so round crops never cut it.
Profile picture · Wolf head · 1080
A profile picture. Square, and everything important sits in the middle, so round crops never cut it.
Substack · email banner · 1100x220
Substack settings: the strip at the top of your emails.
Substack · logo · on black · 512
Substack settings: your publication logo (the small square).
Substack · logo · transparent · 512
Substack settings: your publication logo (the small square).
Substack · wordmark · dark text · for light pages · 1344x256
Substack settings: the wide name strip across the top of your Substack.
Substack · wordmark · light text · for dark pages · 1344x256
Substack settings: the wide name strip across the top of your Substack.
08 Website icons
The tiny icons already on your website. Kept here in case anyone ever asks for them. You will probably never need this section.
09 Colours and fonts
Wolf black, Bone and Rage red, with their codes for anyone who asks, and the three fonts, all free to download from Google Fonts.
Download this whole section (zip)ZIP · 3 KB
Wolf black#0E0E10
Bone#F2EDE1
Rage red#D2231C
Anton
Big bold letters, like the top of your site. Free: get it here.
Courier Prime
Typewriter letters, for labels and small print. Free: get it here.
Newsreader
Book letters, for longer words. Free: get it here.
Already made for you
Pictures made earlier for your website and your book: the covers, the pests, the exhibits and the four big scenes. They sit apart from the brand kit, and you are free to post any of them, any time.
Download them all (zip)ZIP · 12.1 MB
Book: back cover
Book: front cover
Exhibit: It rained frogs
Exhibit: Ten sheets
Exhibit: The apple
Exhibit: The binders
Exhibit: The boardroom
Exhibit: The drip
Exhibit: The hood
Exhibit: The model
Exhibit: The pin
Exhibit: The ridge
Exhibit: The roach
Exhibit: The tap room
Pest: flea
Pest: leech
Pest: locust
Pest: louse with scroll
Pest: louse
Pest: maggot
Pest: slug
Pest: termite with book
Pest: termite
Pest: weevil
Picture: The Dog Star
Picture: The firm
Picture: The tower
Picture: The wolf at the treeline
A few simple rules
- Never stretch or squash a logo. If it needs to be smaller or bigger, drag from a corner, never from a side.
- LL0B0 is always written with zeros, never the letter O. Two L, zero, B, zero.
- The £, $ and € in your words are red and a touch smaller than the letters around them, as in the book. Leave them that way.
- The title is Ascent of the Louse. There is no The at the front.
- On a dark picture use the version marked For dark backgrounds. On a light picture use For light backgrounds. The red one works on either.
- The sprayed pictures, moving logos and reels are silent on purpose. Add your own music when you post.
If anything on this page is confusing, just reply to the email this link came in and we will sort it.